August 27th, 2008

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Prescription sleep aid commercials: a review

Wednesday, August 27th, 2008

Lunesta:
A gigantic glowing moth flies through your open bedroom window and hovers over your face, its gently-beating wings sprinkling sparkly, magical moth-dust and lulling you into a peaceful slumber. “A great tomorrow starts tonight.”

Rozerem:
During a sleepless night, you wander out to find Abraham Lincoln and a fork-wielding beaver sitting at your kitchen table. They want to play chess and talk about your stress at work. An astronaut is fixing food at the counter. “Your dreams miss you.”

Ambien CR:
A shrill midnight phone call rouses you from your bed, but no one is on the other end. When you silently and suspiciously pull back the curtains and look out your window to the dark, deserted street below, you see the culprit: bathed in the glow of a street lamp, a rooster at a pay phone. “Silence your rooster.”