What I “do”

Written by hootenannie on May 23rd, 2012

I changed jobs at the beginning of the year, and have spent the last several months learning what it is that I “do.”

Here is my conclusion: my job is pretty cool.

I work on the marketing team for LÄRABAR, which is a brand that I was smitten with long before I was ever connected to; my title is “Community Host,” which I couldn’t love more. A series of hilarious events led to where I stand today, and I don’t hesitate saying that I think I have one of the best “how I got the job” stories of anyone I know.

But lest you go thinking that my entire role revolves around jingle writing, let me tell you about some other cool things I’ve been up to.

First of all, I’m paid to be on Facebook and Twitter. I’m the “voice of the brand,” and channeling the LÄRABAR personality gives me an excuse to use exclamation points – something I rarely do in real life. *Like* LÄRABAR on Facebook, and delight in the secret knowledge that every status update you see is posted by yours truly.

Another part of my job is to help give free stuff away. Blog giveaways, surprising friends of the brand, sweepstakes – the joy of giving is alive. For example, do you like the Avett Brothers? Do you live in Colorado? Then you should enter this sweepstakes I helped organize with the City of Denver.

LÄRABAR has a new bar called über, and it’s super delicious. We built and launched the über Gallery on our website, and are featuring photos and videos of friends who are living life in a bold and unique way. Check out the current content – you may see some familiar faces – and then submit your own “über moments,” because you are wicked awesome.

The biggest project of the summer is hosting the LÄRABAR Half Marathon with 5K and Kids 1K. Have I ever put on a race before? No. Has anyone on the team? No. But we are learning a lot, and prepping for a crazy-huge undertaking – and if I may be so bold, I think it’s going to be fantastic. If you’re looking for a race to run in August, we’d love to see you there – the registration will be live in the next few days.

Mainly, my daily routine consists of not having a routine, holding a million details in my brain, and telling everyone I know that LÄRABAR is the greatest little fruit & nut bar on the planet. If you’ve never tried one, I highly recommend Peanut Butter & Jelly, Coconut Cream Pie, Chocolate Chip Cherry Torte, Cashew Cookie, and Blueberry Muffin.

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