What I “do”


I changed jobs at the beginning of the year, and have spent the last several months learning what it is that I “do.”

Here is my conclusion: my job is pretty cool.

I work on the marketing team for LÄRABAR, which is a brand that I was smitten with long before I was ever connected to; my title is “Community Host,” which I couldn’t love more. A series of hilarious events led to where I stand today, and I don’t hesitate saying that I think I have one of the best “how I got the job” stories of anyone I know.

But lest you go thinking that my entire role revolves around jingle writing, let me tell you about some other cool things I’ve been up to.

First of all, I’m paid to be on Facebook and Twitter. I’m the “voice of the brand,” and channeling the LÄRABAR personality gives me an excuse to use exclamation points – something I rarely do in real life. *Like* LÄRABAR on Facebook, and delight in the secret knowledge that every status update you see is posted by yours truly.

Another part of my job is to help give free stuff away. Blog giveaways, surprising friends of the brand, sweepstakes – the joy of giving is alive. For example, do you like the Avett Brothers? Do you live in Colorado? Then you should enter this sweepstakes I helped organize with the City of Denver.

LÄRABAR has a new bar called über, and it’s super delicious. We built and launched the über Gallery on our website, and are featuring photos and videos of friends who are living life in a bold and unique way. Check out the current content – you may see some familiar faces – and then submit your own “über moments,” because you are wicked awesome.

The biggest project of the summer is hosting the LÄRABAR Half Marathon with 5K and Kids 1K. Have I ever put on a race before? No. Has anyone on the team? No. But we are learning a lot, and prepping for a crazy-huge undertaking – and if I may be so bold, I think it’s going to be fantastic. If you’re looking for a race to run in August, we’d love to see you there – the registration will be live in the next few days.

Mainly, my daily routine consists of not having a routine, holding a million details in my brain, and telling everyone I know that LÄRABAR is the greatest little fruit & nut bar on the planet. If you’ve never tried one, I highly recommend Peanut Butter & Jelly, Coconut Cream Pie, Chocolate Chip Cherry Torte, Cashew Cookie, and Blueberry Muffin.



  1. Erin on May 23, 2012 at 8:06 AM

    Annie! I want so badly to love Larabar but they always give me a stomachache. I really, really tried to like them. Regardless, your new job sounds perfect for you.

  2. Nashville Miranda on May 23, 2012 at 9:56 AM

    I love where life has brought you. I love Larabars, and I love that you are their voice!

  3. Shannon on May 23, 2012 at 3:08 PM

    I kid you not – I keep Larabars in my doula bag for my laboring mommas to snack on. So yummy. Gives them the boost of energy they need to push those babies out. ;-)

    I love your job.

  4. erin in idaho on May 23, 2012 at 6:41 PM

    Is there any possibility of them doing just a fruit and fruit bar…you know, for those of us who are allergic to nuts and sweat the stench of peanut butter when consumed? I mean…those people, not us, would really probably like that. If you asked ’em (yes). I know it will be short on protein, and i love protein, so don’t worry, i’ll eat it with a steak or something.

  5. Sarah on May 23, 2012 at 10:24 PM

    Erin’s (ID) comment made me laugh. I’d love a fruit + fruit bar, too. The Cashew Cookie was WAAAAAY too much cashew for me. I did like Apple Pie, I think it was… and another w/ cherries :).

    In your writing, you have a wonderful, relatable (sp?) voice and Larabar is lucky to have YOU!

  6. HopefulLeigh on May 27, 2012 at 5:49 PM

    Oh man! I love the Avett Brothers and now I’m sad I don’t live in Denver so I can enter the sweepstakes.

    I agree- your job is pretty cool!

  7. Jessica Beecham on May 29, 2012 at 6:45 PM

    i love the peanut butter cookie and don’t get mad but i have learned to make my own in my beast of a blendtec blender. i make them a lot cheaper than they can be purchased for and i am OBSESSED with them. but my husband’s favorite word is uber so i will be sure to buy him some of those.

  8. Little AP on May 29, 2012 at 7:32 PM

    Ooh, don’t forget chocolate chip cookie dough. So addicted now that Larabars are in my life. :)

  9. Lindsey Dugue on June 20, 2012 at 5:38 PM

    So I saw this video back in 2010, and while I haven’t found a LARABAR I really like (I’m sorry!), every time I think, “Holy moly!”, “Oh shoot!”, etc., your song comes to mind and most times I sing it out loud instead of saying, “Holy moly!” Just thought you should know.

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