The LÄRABAR weekend has come and gone – and all I can say is that I want to go back to the land of palm trees and free samples.
It was amazing. Basically the greatest ever.
Want to hear one of the (many) LÄRABAR songs we sang (many times)? Here you go.
We spent the morning in the sunshine, right by the entrance to the convention center, welcoming 56,000 attendees with songs about LÄRABAR. In the afternoon, we moved inside to the brand booth (one of 3,000), and in between sets, would run around like (free range) chickens with our (happy, healthy) heads cut off, eating as many natural food samples as we could. Some were amazing, some just needed some gluten or meat or something.
Here were a few of my favorite finds:
Alexia: Spicy Sweet Potato Fries
Svelte: Cappuccino protein drink
Redwood Hill Farm: Smoked Goat Milk Cheddar Cheese
The highlight of the weekend was singing LÄRABAR songs to Lara herself. The other highlight was meeting David, the inventor of Cocoa Môlé (I am his biggest fan). The other highlight was being within arm’s reach of Fabio. The other highlight was when Matt, suddenly possessed with the theme of “natural foods,” accidentally said that our return flight was routed through “Las Vegan.”
The LÄRABAR team was a dream to work with, and I’m so thankful to have had the opportunity (and the new friends). This will go down as one of those big surprise gifts in my life – something I never could have planned, but am so glad that it happened.