Secret project: revealed

March 9, 2011 |
Larabar

A few times, I’ve mentioned the fact that I’ve been working on a secret project.

And each time, I’ve thought, “I’ll tell everyone what I’m doing soon” – but it just hasn’t happened.  I’ve written about things like Zumba and ants and Tom Hanks as Animals instead – because I just couldn’t help it (and really, who could blame me?)

So months have gone by, working on this secret project, and now it’s happening TOMORROW, and I still haven’t even told you what it is.

Well.  Okay then.  It’s time.

Remember when I wrote a little song about LÄRABAR?  And they rewarded me by sending me bajillions of Cocoa Môlé?  Well.

It turns out that LÄRABAR is based in Denver.

And it turns out that they’re really, really nice people – and they like ME, too.

So they asked me if I could come up with some more songs about the brand, to which I replied, “Holy môlé” – and then a resounding yes.

Some fast and furious writing has taken place, and tomorrow, I’m flying to Southern California to perform these LÄRABAR songs at Natural Products Expo West.  Need proof?  Here’s the poster:

I know.  I KNOW.  It’s so fun.

Oh, and you might be wondering who this “Matt Whitman” is.  Well, in addition to being my co-writer for these songs (and they truly would not have gotten written without him), he’s a Louisiana redneck who shoots squirrels and cooks them in gumbo.  He’s also a farmer who knows how to grow vegetables.

All I’m saying is that when the world ends, I want him on my team – because when the LÄRABARs run out, this guy will keep people alive.

More to come…

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34 Comments

  1. Crystal on March 9, 2011 at 9:18 AM

    Bravo, AP!

    Reply
  2. Nashville Miranda on March 9, 2011 at 9:26 AM

    I’m SOOOO excited this all happened for you! I cannot wait to hear about it!

    Reply
  3. Whitney on March 9, 2011 at 9:29 AM

    Woah.

    Bad ass.

    Reply
  4. Allie Surina on March 9, 2011 at 9:31 AM

    Oh my GOSH!!! This is too awesome!

    Reply
  5. kendall on March 9, 2011 at 9:54 AM

    NICE! from Haiti to SoCal. Not surprised at all. Have fun at the trade show…

    Reply
  6. Emily on March 9, 2011 at 10:02 AM

    Oh wow!!! I am so excited for you!! I can’t stop at just one exclamation mark!!!

    Reply
  7. Val on March 9, 2011 at 10:12 AM

    I can’t wait to have more Annie Parsons Larabar songs stuck in my head. Just the other day I found myself humming “Holy Mole” in the grocery store….

    Reply
  8. Christina on March 9, 2011 at 10:14 AM

    Eeeeeeeeeeeeeee! I’m so excited for you – have so much fun. I demand video(s) … !!

    Reply
  9. Brooke on March 9, 2011 at 10:26 AM

    So exciting!!!

    Reply
  10. Josh on March 9, 2011 at 10:41 AM

    Don’t forget about rabbit cleaning in the city!!!

    Reply
  11. Carin on March 9, 2011 at 10:59 AM

    You look crazy gorgeous!
    I hope it is a fantastic trip.
    xoxoxxoxo

    Reply
  12. Christy on March 9, 2011 at 11:03 AM

    I AM SO FREAKING EXCITED FOR YOU! Annie – the most FUN opportunities find you! Or maybe you find them. :)

    And great poster! You look beautiful!

    Reply
  13. Greta on March 9, 2011 at 11:08 AM

    This blog made MY jaw drop and I’ve known about this project for weeks. So COOL Annie! The poster’s awesome!

    And wait– Matt Whitman shoots and eats SQUIRRELS?

    I *guess* that bodes well for Oregon Trail survival… :)

    Reply
  14. Little AP on March 9, 2011 at 11:10 AM

    YAY! It’s official.

    :D The poster is lovely! I’m so excited!

    Reply
  15. Chloe Boyle on March 9, 2011 at 11:56 AM

    HOW EXCITING!! I love what good things can happen when people follow their passions (i.e. your love for Larabars and making music).

    And now Hole Mole is stuck in my head again… :)

    Reply
  16. [not the] Best Blog Ever on March 9, 2011 at 12:26 PM

    Well OF COURSE they found you irresistable, dear!

    Just like their bars – natch.

    Congrats! Keep us posted on how it all goes down. I have a feeling we can all soon be saying, “We knew Annie Parsons when…”

    Reply
  17. Beth on March 9, 2011 at 12:50 PM

    This is so awesome! A few weeks ago, I was standing in my supermarket, in front of a display of Lara Bars. I thought of Holy Mole, and I thought, Lara Bars needs to commission Annie to write more of her songs and jingles for them- that was such a seamless fit when you did the little jingle all those months ago. Way to go, Annie- I love how fun God is!

    Reply
  18. Bree Jeffries on March 9, 2011 at 1:10 PM

    This is AWESOME! Congrats, Annie!! I can’t wait to hear what more you’ve come up with. Holy Mole is in my head on a frequent basis. So excited for you!!

    Reply
  19. Anya Elise on March 9, 2011 at 1:21 PM

    Pretty much just this – !!!!!!!!!!

    Congratulations and have an amazing time!

    Reply
  20. Sarah D on March 9, 2011 at 2:25 PM

    Wow. Just, wow. I love it when things just pop up totally unexpectedly – I am so excited for you! Way to go pouncing on this opportunity and making the most of it – who knows where it might lead?!?!

    Reply
  21. Andrea on March 9, 2011 at 5:30 PM

    Annie, you’re so amazing! Break a leg, beautiful!

    Reply
  22. natalie (the sweets life) on March 9, 2011 at 8:52 PM

    this is awesome. you are awesome!

    so pumped for you!

    Reply
  23. Sharon on March 9, 2011 at 9:59 PM

    Love it!!

    Reply
  24. Katie Sanderson on March 9, 2011 at 11:43 PM

    Holy Mole! I grew up a mile “as the crow flies” from Matt. Congrats to you both!

    Reply
  25. liz on March 10, 2011 at 2:08 AM

    hahaha.. that’s just FANTASTIC!!! hope you have a blast!

    Reply
  26. stephanie on March 10, 2011 at 5:19 AM

    amazing!!! i hope there will be video. :)

    Reply
  27. Nikki on March 11, 2011 at 2:07 AM

    Oh my goodness! Congrats! I can’t wait to see you (hopefully if you tape it) singing more! Ahh!! Way to go!

    Could I use any more !!!?

    Reply
  28. Sarah Kate on March 11, 2011 at 10:29 AM

    Awesome! So proud of you!

    Reply
  29. brent on March 11, 2011 at 8:12 PM

    Huzzah! Also, I second the video request. I would so love to see a AP video recap. Also, didn’t I see a movie about Matt Wittman. ‘Winter’s Bone’ or something?

    Reply
  30. Miranda Warder on March 12, 2011 at 10:30 AM

    YOU’RE AMAZING!

    Reply
  31. Chelsea on March 12, 2011 at 10:35 PM

    Hold the phone… what song have you written about Zumba? Is it a mean song? Cuz I might fly out there and booty battle you into the ground if it is!

    Reply
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